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RESOURCE LIBRARY

Whether you're new to exhibiting at live events or an experienced trade show exhibitor, we can help you stay on top of advanced manufacturing innovations or get prepared for an upcoming show. Browse our library of articles and ebooks for the latest exhibition tips and best practices to make the most out of your show investment.

Blogs

How to Choose a Trade Show

Four tips for finding shows that attract potential customers

About 12,000 trade shows and other business gatherings take place every year.1 If you’ve got only limited time and money to spend on exhibiting, how can you pick shows that will bring you the attendees that you want to reach? We’ve assembled four clear, straightforward steps that can bring you to a decision.

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Build a Better Booth Without Breaking Your Budget

Inexpensive displays that don’t look inexpensive

Fifteen thousand dollars. That’s about what a typical 10x10 trade show exhibit booth can cost to design and build.1 That much money could buy a new Ford Fiesta.2 It’s more per square foot than the median cost of housing in most American cities.3

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5 Activities that Attract Attendees

Games, contests, and demonstrations that help you acquire leads.

Good activities can make your booth a hot destination and promote your company and product.

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6 Common Exhibitor Mistakes

And how to avoid them.

Everyone makes mistakes. And if you’re smart, you can learn from others’ rather than make them yourself. Find out what exhibitors routinely do wrong so you can avoid these six common errors.

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From Lanyards to Lunch & Learn: Trade Show Sponsorship 101

How trade shows can help you promote your products

If you want to stand out beyond the other exhibitors at your next trade show, become a sponsor. Put your logo, slogan, and booth number on the show's tote bags, lanyards, or hospitality suite, and you'll put your company in the attendees' minds well before they enter the exhibit hall.

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The Inside Scoop

Show management on the tips and tricks to navigate your next onsite experience

In a recent survey of more than 1,500 engineers across our advanced manufacturing community, we found that 53% of our attendees come to our trade events to discover new vendors. Moreover, in the same study, we found that 29% of them have purchasing power of $250,000 or more.

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Ebooks

America's Top Advanced Manufacturing Hubs

8 Cities Where Companies Build (And Buy) Innovative Equipment
Explore eight U.S. cities where a broad range of advanced manufacturing professionals can be found in concentrations that make the journey well worth the effort.

3DP – The Shape of Things to Come

How 3D printing is impacting design and manufacturing
Explore the impact of 3D printing – its' most amazing recent achievements, plus glimpses of the future, quizzes to test your 3D smarts, and a few surprises.

Videos

UBM New York 2017 Event

The Advanced Manufacturing Event Experience

(New York 2017)
Exhibitors talk about advanced manufacturing's 2nd largest show in New York, and how live events help them generate new business, and create brand awareness.

Learn More about the Power of Live Events

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